Social media is a must
Many companies still avoid using social media as a way of making contact with current or new customers.
If you haven’t worked out a strategy yet it is probably because of one of the following reasons
You don’t understand it.
This is normally down to the person running the business.
You either don’t use any kind of social media personally or you may have a Facebook account that you look at now and then but just see it as a bit of fun.
The other issue is that each platform seems to have it’s own set of rules and appear to be always evolving.
Just keeping up with what’s new can seem to be impossible.
You are concerned with time costs.
We all know social media can run away with our time if we let it.
And normally as a business owner you have seen the time people spend on Facebook or other platforms.
You are concerned that you or your staff will end up spending “Half the day” just engaging on Social media.
You don’t think it will help your business.
Many companies still don’t see the benefits of using social media as a way to attract new clients.
They often admit that it would be a good way to keep in touch with clients but they don’t see how it will get them new ones.
You only have to look around at your competition to see that social media engagement is an important part of many companies marketing strategy.
You are not sure which social media platforms to target.
Deciding which social media platform will suit your business is something you do need to consider.
A lot will depend on what service or product you sell and which platform your clients are likely to use.
The easiest way to find out is to ask them either in a survey or by personally emailing a cross section of them.
Whether you like it or not sooner or later you are going to have to create a social media strategy.
Sooner is probably better than later.
The way to go about introducing a social media strategy is creating a system, like you would with any other part of your business.
First you do some research and find the best platform for your business.
You then decide how you are going to implement it into your business structure.
Then you test to see if it works how you were expecting and adjust accordingly.
Finally, you write a procedure so everyone knows how you do it.
Sometimes just posting once a week and spending 30 minutes a day for engagement could be enough.
The best social media strategies are those that can target several social media platforms with the same piece of content.
See my blog twister is an exact example.
Until next time
Malcolm
P.S. If you would like help with your social media strategy then please get in touch.
