Category Archives: Blog

10 tips to increasing your average lifetime value of a customer

10 top tips for increasing the lifetime value of your customer Increasing the average life time value of your customer is one of 4 of the main ways (the other 3 being leads, conversion, average order value). And increasing the number … Continue reading

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Hack Space to build profit…

Last night I was at my local “Hack Space” meeting. (We make things like 3D printers, laser cutters and other cool stuff.) They have just moved into a unit which allows them to open the space to more people. In … Continue reading

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More traffic, More sales or just better conversion

We all need more traffic but do we really? If you ask most business owners what they need most. The answer is normally “More Traffic” followed by “more sales”. But between those two lies a little thing called “Conversion”. And … Continue reading

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Why should you ask Dan’s question

Selling is about asking questions. Whether you do that directly or indirectly (by offering choices) you need to ask question in order to find out what your customers actually want. When I recently took a consultancy course the “The Dan … Continue reading

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Circle of profit goes around and around

I love seeing other people’s business plans. That’s one of the reasons I picked up a copy (well downloaded to my Kindle) of the “The Circle of Profit” by Anik Singal.   This book covers a full business plan from … Continue reading

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Are you Ready to Fire then Aim?…

If there is one book I read more often than others then it would have to be Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) ” by Michael Masterson One of the reasons for doing so … Continue reading

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Create scarcity with deadline funnel

Most recently I signed up to “Deadline Funnel”. This neat piece of software allows you to add live countdown timers to your webpages and emails. And you can automatically set a before and after (sold out) page. But the real … Continue reading

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The Do You Hate me? email…

As marketers and business owners sometimes we want to shock people a little to get their attention. I first came across the “Do you hate me” email in a book by Ryan Levesque called “Ask ”. This book is about … Continue reading

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Second order strategy

Getting a second or third order from your customer can sometimes need a little forward planning. One of my businesses is creating software for a specialised niche. My customers pay a subscription to use the software monthly. But my goal … Continue reading

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ANOOPC is the way to more profits.

If you want to get more profit quickly this is the fastest way. Improve your… Average Number of Orders per Customer. (I normally round it ANO.) Customers that purchased from you in the past are much more likely to order … Continue reading

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