Category Archives: Blog

Split testing and why you should ignore the guru

Split testing and why you should ignore the guru. I was watching a video from quite a popular online “Guru” the other day who said: “You shouldn’t worry about split testing until you are making 6 or 7 figures”. Although … Continue reading

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Stick rate and the subscription model

Stick rate and the subscription model. I recently took on a new client in the software/subscription space. This is a space that I am very familiar with because I also run a software/subscription based company. One of the big challenges … Continue reading

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Turnover is vanity profit is sanity

Turnover is “vanity” profit is “sanity” I read that saying in a book many years ago and it stuck with me over the years but I am not sure it is entirely true. The reason for the saying was that … Continue reading

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The What What What test

The What?, What?, What? test… When people visit your website there are normally 3 things on their mind… What do you do? What can you do for me? What should I do next? If your website doesn’t answer those questions … Continue reading

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A confused mind does nothing

“A confused mind does nothing“ Often as a company you have a number of services and products you could offer your customer. If you want to increase your average order value and increase the customer base you can tap into … Continue reading

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4 Steps to Saving a Dying Business

Unless you’re really lucky then at some time or another, your business will get into trouble. Whether it’s through no fault of your own or a bad decision sooner or later you will be sitting there with bills to pay … Continue reading

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The day in the life of your customer

The day in the life of your customer Creating what I like to call an “Avatar” of your customer is an important part of any business. It can start off with some basic information like gender, average age group, income … Continue reading

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2 Simple Business Tactics

2 Simple Business Tactics That You Need To Know Right Now. Although I specialise in turning around businesses I also like to start new ones. There is nothing better than getting a business off to a good start using my … Continue reading

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Getting free traffic from a friendly chat

You have probably read something like this before… “Try and get to know owners of reasonably sized lists in your space. Talk to them, buy their stuff and then approach them about a JV or list swap etc…” Well it … Continue reading

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10 ways to get free traffic to your website.

10 ways to get free traffic to your website or business. Although the easiest way to get more traffic or leads is to pay for them. There is no reason why you shouldn’t have some strategies in place to pick … Continue reading

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