Author Archives: Malcolm Pett

Split testing and why you should ignore the guru

Split testing and why you should ignore the guru. I was watching a video from quite a popular online “Guru” the other day who said: “You shouldn’t worry about split testing until you are making 6 or 7 figures”. Although … Continue reading

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Stick rate and the subscription model

Stick rate and the subscription model. I recently took on a new client in the software/subscription space. This is a space that I am very familiar with because I also run a software/subscription based company. One of the big challenges … Continue reading

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Turnover is vanity profit is sanity

Turnover is “vanity” profit is “sanity” I read that saying in a book many years ago and it stuck with me over the years but I am not sure it is entirely true. The reason for the saying was that … Continue reading

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The What What What test

The What?, What?, What? test… When people visit your website there are normally 3 things on their mind… What do you do? What can you do for me? What should I do next? If your website doesn’t answer those questions … Continue reading

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A confused mind does nothing

“A confused mind does nothing“ Often as a company you have a number of services and products you could offer your customer. If you want to increase your average order value and increase the customer base you can tap into … Continue reading

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The day in the life of your customer

The day in the life of your customer Creating what I like to call an “Avatar” of your customer is an important part of any business. It can start off with some basic information like gender, average age group, income … Continue reading

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