Author Archives: Malcolm Pett

Create scarcity with deadline funnel

Most recently I signed up to “Deadline Funnel”. This neat piece of software allows you to add live countdown timers to your webpages and emails. And you can automatically set a before and after (sold out) page. But the real … Continue reading

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The Do You Hate me? email…

As marketers and business owners sometimes we want to shock people a little to get their attention. I first came across the “Do you hate me” email in a book by Ryan Levesque called “Ask ”. This book is about … Continue reading

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Second order strategy

Getting a second or third order from your customer can sometimes need a little forward planning. One of my businesses is creating software for a specialised niche. My customers pay a subscription to use the software monthly. But my goal … Continue reading

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ANOOPC is the way to more profits.

If you want to get more profit quickly this is the fastest way. Improve your… Average Number of Orders per Customer. (I normally round it ANO.) Customers that purchased from you in the past are much more likely to order … Continue reading

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6 tips to help improve your YouTube rankings.

If you want free traffic then YouTube should be part of your strategy. YouTube is a search engine. Just like any other. It just gives results as videos. Once you realise this you have a better chance to create videos … Continue reading

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The power of the Weirding way – Wouldn’t you agree?

The “Weirding module” from the sci-fi story “Dune” was an instrument that allowed the Fremen warriors to turn sounds and even words in to a force that could be used as a weapon. You don’t really want to think of … Continue reading

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A Blog Twister Update…Easy new twist..

If you haven’t heard of my “Blog Twister” yet then boy are you missing out on free traffic. The idea behind the “Blog Twister” is relatively simple… You take a standard blog post. Then turn it into media for as … Continue reading

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5 tips to amazing headlines

Headlines are one of those things you should spend a lot of time practicing. Because like it or not they you have seconds to grab your reader’s attention. And headlines are used in more places than you would expect. Most … Continue reading

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The Alan (Lord) Sugar conundrum

I was given £40’s worth of book vouchers as a Christmas present at Christmas to use at “Waterstones”. As a big reader of books this is a great present except I am more likely to buy a Kindle product now … Continue reading

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The Blog Twister a free way to get new leads

You can be shown a map to where the gold is but unless you get off your backside and follow it then you will never find it. Here is a little map for you that could lead to plenty of new … Continue reading

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